The Virtual Assistant's Guide To Marketing Review

Author: Michelle Jamison

This book's main focus is on relationship-based marketing which can include networking, referrals, customer service, etc. The Virtual Assistant's Guide to Marketing provides an easy and understandable approach to marketing your VA Services.

Noteworthy Topics Include:

• How to Identify Your Ideal Client
• 6 Questions to Ask Yourself to Help Identify Your Target Market
• 8 Tips on Finding Your Niche
• Adding Client Value
• Top 10 Networking Myths
• Top 10 Tips for Successful Networking
• What to Include in Your Contract
• How to Create Your 30 Second Elevator Pitch
• 10 Quick Tips for Generating Word of Mouth Referrals
• How to Create a Marketing Kit
• What to Include on Each Webpage of Your VA Website
• Tips for Exhibiting at a Tradeshow
and much more...

The Virtual Assistant's Guide to Marketing covers things that you wouldn't automatically associate with marketing your Virtual Assistance business such as company identity, vision and mission statements, logos, choosing a company name, taglines, and branding. All of these play an important role in your marketing plan.

What Else?

Michelle Jamison individually breaks down each aspect of your marketing kit by explaining what each piece of marketing material is, what should be on it, and how to create and/or design it.

The Virtual Assistant's Guide to Marketing touches on offline and online marketing including: search engines, pay per click advertising, newspaper and magazine ads, press releases, and yellow pages and business directory advertising.

Not only does Michelle explain what these are, but she has also provided a sample of a flyer, letterhead, press release, business card, contract, advertisements, client questionnaire, fee schedule, and more.

Michelle did a good job giving a simplified explanation of what a search engine is and what search engines look for when ranking your website. I would've liked to see the online marketing section expanded on a bit more. For example, she briefly discusses meta tags, email signatures, and pay per click advertising. Perhaps she could have explained how to create a meta tag, email signature, etc.

Overall, this book is a really good tool for marketing your Virtual Assistance business. Virtual Assistant's Guide to Marketing helps you use your thinking abilities and gets your creative juices flowing by way of brainstorming, asking yourself questions, and filling in the blanks. Some parts of the book are set up in a workbook format.

I give this one 4 1/2 stars out of 5.